In the world of search engine optimization (SEO), backlinks play a crucial role in determining the visibility and ranking of a website. Backlinks are external links that point back to a particular webpage or website, and they are considered by Google as one of the key factors in evaluating a site’s authority and relevance. Understanding how Google evaluates backlinks is essential for website owners and SEO practitioners who aim to improve their online presence and organic search rankings. In this article, we will delve into the intricacies of how Google assesses backlinks and their impact on SEO.